There is a critical role that smart, authentic and engaging communications can play in driving new concepts forwards – unpacking complex ideas and making them inspiring for the reader.
The Project – LAUNCH OF RIVERSIMPLE RASA HYDROGEN FUEL CELL CAR –
The Client – RIVERSIMPLE ENGINEERING
The Brief – Plan and write a blog to introduce the new Riversimple Rasa hydrogen fuel cell car, explain the technology, make green technology cool and provide material for press and media during the launch.
The Execution – Worked at a hot desk at Riversimple workshops in order to get to grips with the technology and thinking behind the car. Wrote a series of blogs for Fiona Clancy (Director of Communications).
The Results – The successful launch of Rasa in 2016 was covered by the Financial Times, BBC and Sky News, Huffington Post, Business Green, The Engineer, New Scientist, Eureka, Digital Trends, Clean Technika and many other media and specialist outlets.
Date Created – Sept 2015 to January 2017
Awards – Riversimple Rasa received RAC SIMMS Award in 2016 – “perfectly represents the spirit of technical endeavour”